ATTENTION: Female Small Business Owners
FINANCIAL CONFIDENCE FOR WOMEN IN BUSINESS
Financially Savvy Women™
Become the woman who knows her numbers and leads with confidence.
Financially Savvy Women helps you build the knowledge, confidence and support to understand your numbers, make better decisions and create a financially stronger business.
Whether you are ready to learn the foundations or want ongoing guidance as your business grows, there is a pathway designed to meet you where you are.
DISCOVER FINANCIALLY SAVVY WOMEN
You know your business.
But do you feel just as confident about your numbers?
You know your customers.
You know the value you provide.
You know your industry, your services and what it takes to keep the business moving.
But when it comes to the financial side, you may still find yourself wondering:
Am I making enough profit?
Why does cash flow feel unpredictable?
Can I afford to pay myself more?
Which numbers should I be reviewing?
Is my pricing actually working?
Can the business afford to hire, invest or grow?
Am I making the right decisions?
You might receive reports from your accountant or bookkeeper but still feel unsure about what they mean.
You might know your revenue but struggle to explain your profit.
You might check your bank balance before making a decision, even though you know it cannot tell you the whole story.
You are not bad with money.
You simply may not have been taught how to understand your business numbers in a practical and meaningful way.
You do not need to become an accountant.
You just need to understand the financial story of your business.
Financial confidence does not come from knowing every accounting term.
It comes from knowing:
what to look at
what your numbers are telling you
which questions to ask
what needs your attention
what action to take next
When you understand your numbers, you stop relying on guesswork.
You begin making decisions with clarity.
Financial clarity changes the way you lead.
Know what is really happening
Understand whether your business is genuinely profitable, not simply busy.
Manage cash with greater confidence
Know what is coming in, what is going out and what needs to be planned for.
Make stronger decisions
Use your numbers when considering pricing, hiring, investing and growth.
Pay yourself with confidence
Understand what the business can afford and create a plan for consistent owner income.
Plan instead of react
Look ahead and respond before financial pressure becomes a crisis.
Talk about money without shame
Feel more capable and confident in conversations with your accountant, team and advisers.
Becoming financially savvy is not about spending your life inside a spreadsheet.
It is about having the knowledge and confidence to lead your business well.
Two pathways to financial confidence and business success
Every woman and every business is at a different stage.
You may be ready to learn the essential financial foundations and finally understand what your numbers mean.
Or you may already have an established business and want ongoing guidance, accountability and support as your financial decisions become more significant.
That is why Financially Savvy Women offers two distinct pathways.
Pathway One
Financially Savvy Foundations™
Learn the numbers. Build your confidence. Take control.
Financially Savvy Foundations is a practical, structured learning program for women who want to understand the essential financial foundations of running a business.
It is designed to help you move from feeling overwhelmed or unsure to understanding the numbers that matter and using them with greater confidence.
You will learn how to:
understand your key financial reports
recognise the difference between revenue, profit and cash
identify where your business makes money
understand pricing, margins and profitability
manage cash flow more confidently
set meaningful financial goals
create simple financial habits
use your numbers when making decisions
You do not need previous financial knowledge.
Everything is explained in straightforward, practical language created for business owners just like you.
Pathway Two
Financially Savvy Women Collective™
Ongoing financial guidance for women leading established businesses.
The Financially Savvy Women Collective is a six-month membership experience for established women in business who want to strengthen their financial confidence and use their numbers to make better decisions.
This pathway is less about learning financial theory and more about applying financial knowledge consistently within your business.
You will learn how to:
a one-to-one success session with a finance coach
monthly group coaching with Deborah Power
selected guest expert sessions
quarterly goal-setting calls
ongoing CFO Q&A access
practical financial resources and templates
access to all session replays
a private member community
ongoing support and accountability
The Collective gives you a regular rhythm for reviewing your numbers, asking questions, planning ahead and remaining focused on the financial health of your business.
Financially Savvy Foundations is for you when:
You feel intimidated or overwhelmed by your numbers.
You rely on others to explain your financial reports.
You are unsure how much profit the business is making.
You want to understand cash flow more clearly.
You need a structured place to begin.
You want to build your financial knowledge at your own pace.
You are ready to stop saying, “I’m just not a numbers person.”
BEST FOR:
Women who want to learn and understand the essential financial foundations of their business.
Be the first to hear when Financially Savvy Foundations opens.
The Collective is for you when:
You have an established business and are already generating revenue.
You want greater visibility over profit and cash flow.
You receive reports but are unsure what needs your attention.
You want to pay yourself more consistently.
You are making bigger decisions about pricing, hiring or growth.
You want regular financial accountability.
You value access to ongoing CFO guidance.
You do not want to make every financial decision alone.
You want to learn alongside other established women in business.
BEST FOR:
Established women in business who want ongoing guidance, accountability and community.
Investment
$350 per month plus GST
Minimum six-month commitment
Which pathway is right for you?
Not sure where to begin?
Start with the pathway that best reflects the support you need today.
THE FINANCIALLY SAVVY JOURNEY
Learn it. Use it. Keep growing.
Financially Savvy Foundations helps you understand the numbers.
The Financially Savvy Women Collective helps you continue using them to lead and grow.
You have never been bad with money.
You simply may not have been taught.
Too many capable women build successful businesses while privately doubting themselves when it comes to money.
They assume everyone else understands the numbers.
They feel embarrassed asking questions.
They hand responsibility to their accountant or bookkeeper and hope everything is okay.
But understanding your business finances is not something you are either naturally good at or not.
It is a skill.
It can be learned.
It can be practised.
It is a skill.
It can be learned.
It can be practised.
And with the right guidance, it can become one of your greatest strengths as a business owner.
The four pillars of becoming financially savvy
Clarity
Understand where your business stands and what your numbers are telling you.
Confidence
Feel more capable discussing finances and making business decisions.
Consistency
Build regular habits for reviewing, planning and acting on your numbers.
Community
Learn in an environment where honest conversations about business and money are encouraged.
This is about more than learning numbers.
It is about making better decisions.
Know whether the business can afford to hire, invest, grow or change direction.
It is about building a profitable business.
Understand where profit is being created and where it may be leaking away.
It is about creating financial security.
Manage cash more confidently and reduce the stress of unexpected financial pressure.
It is about paying yourself.
Build a business that rewards you for the work, risk and energy you have invested.
It is about having choices.
Use financial clarity to create more freedom, flexibility and control over your future.
Your numbers are not there to judge you.
They are there to guide you.
Meet
Deborah Power,
Chartered Accountant, Fractional CFO and Founder of The Female CFO
For more than 20 years, I have helped business owners understand their numbers, improve their profitability and make stronger financial decisions.
Throughout my career, I have worked with women who are highly capable, deeply committed and successful in so many areas of their businesses, yet still feel uncertain when it comes to money.
They know how to create.
They know how to serve their clients.
They know how to build relationships and generate opportunities.
But too many quietly believe they are simply “not good with numbers.”
I created Financially Savvy Women™ because I want to change that story.
You do not need financial jargon or complicated reports
that leave you with more questions.
You need practical education, honest conversations and support that helps you understand what your numbers mean for your business.
I believe every woman in business deserves to feel confident talking about money, making financial decisions and building a profitable, sustainable business.
Financial clarity leads to better decisions
AND better decisions build better businesses.
TESTIMONIALS
What women say about working with Deborah
"Before these sessions with Deborah, I was constantly short on cash and stressing over every bill. Within a few weeks, I had a plan in place. Now, I pay myself a steady salary and have a 3-month cash buffer. It’s changed everything!"
..........
Kate P.
(Professional Services Business Owner)
Your business deserves financial clarity.
You’re working hard.
You’re making sales.
You do not have to know everything today.
You simply need to take the next step.
Choose the pathway that meets you where you are and supports the financially confident business owner you are becoming.
Financially Savvy Foundations™
Learn the essential financial foundations and build your confidence from the ground up.
Financially Savvy Women Collective™
Receive ongoing coaching, financial guidance, accountability and community as you lead and grow your business.
Become Financially Savvy.
Build with confidence. Lead with clarity. Thrive on purpose.
Your numbers are not something to fear.
They are one of the most powerful tools you have to create the business and future you want.
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